A growing number of brands are leveraging real-time news for their marketing efforts. For example, if one of your brand ambassadors scores a goal in a major soccer match, you can use real-time media monitoring to track the impact and capitalize on this sudden surge of positive reaction. Or if an important company executive steps down, you’ll want to be among the first to know.
Whether it’s to keep up with an ongoing scandal or to ensure you’re the first to respond to bad PR, real-time tracking can be an invaluable tool for any marketer. To be effective, though, you need a powerful media monitoring solution that covers the entire industry landscape – from social media to print to radio and podcasts. A tool like Determ provides a rich set of critical features that make it the best choice for real-time news tracking.
In the age of instant gratification, audiences expect to receive updates as soon as something significant occurs. This has shifted the journalism landscape by prioritizing speed over traditional reporting timelines, encouraging journalists to use emerging technologies that facilitate instant communication. While this has helped enhance storytelling, it has also placed new demands on journalistic integrity.
Live blogs are a powerful format that can help meet these demands. Publishers use them to provide a continuous stream of updates that can be consumed in one coherent narrative. They can also be used to prioritize transparency, embedding fact checks and structured explanations into the feed. This helps publishers build trust and loyalty with readers, especially during turbulent times. Suddeutsche Zeitung, for example, saw 7x higher retention on its live election coverage than with standard articles.